Category Consumer Spending

Consumer Confidence Sinks… Can the Market Rebound?

It was a roller-coaster week for stocks... maybe a hint of things to come? From mine, in the very short term, markets were deeply over-sold looking at its Relative Strength Index (RSI). Often when you see the RSI below a value of 30 - buying isn't too far away. The last time stocks sank ~10% over a few days was 2020. However, in the absence of any crisis, generally this will see both short covering and/or bargain hunting. The bigger question is whether stocks can follow through? I don't think we draw that conclusion yet...

Consumer Resilience to be Tested

The post-pandemic resilience of the American consumer continues to show strength. October's retail sales data indicates continued spending, especially as the holiday season approaches. This is important, as consumption comprises 70% of all U.S. GDP. Overall US retail sales rose by 0.4% from the previous month, seasonally adjusted, and increased 2.8% year-over-year unadjusted. Good news. However, the question for today is what (if any) will policy changes impact spending behavior? For example, what could be the impact of tariffs? What if we see less government handouts? How will that impact lower-income households?

Not All Consumers Are Spending

Never underestimate the U.S. consumers want to spend. Well some of them at least. Last month's retail figures exceeded expectations - up 1.7% YoY in nominal terms (not adjusted for inflation). But here's the important point - these are nominal sales and only one month of data. One month is not overly helpful. When averaged over one quarter (which helps remove noise) - adjusted for inflation ( real terms) - and assessing the year-over-year change - growth is negative. And they have been negative in real terms for 9 straight quarters... this matters.

Market Rallies on ‘Strong’ Retail Sales / Soft Landing

This week we received advanced retail sales for the month of July. From mine, this is one of the more important data points - as it sheds light on what we see with the relative health of the consumer. With spending making up 70% of GDP - any signs of slowing serve as a warning. Advanced retail sales accelerated 1.08% on the month - adjusted for seasonality but not inflation. Economists had been looking for a 0.3% increase MoM. However, June sales were revised to a decline of 0.2% after initially being reported as flat. As regular readers will know, it's virtually impossible to glean anything from a nominal data point when viewed month-over-month. And whilst the media (and stock market) could not get over how 'strong' the data was - I would warn against jumping to conclusions.

Real Retail Sales Continue to Warn

When I caught the headline "retail sales hold up in June - better than expected" - I was curious to read the detail. Yes, it's true that nominal sales were flat MoM. But that's not what it states. They don't mention "nominal". As analysts and investors - nominal values are of very little use. What helps us more when forecasting trends (and assessing risks) is real sales. Real retail sales are those adjusted for inflation. And with inflation stubbornly high ~3.0% year-over-year (approximately) - that makes a big difference. When viewed through this prism - real retail sales have been declining for months.